Created by potrace 1.15, written by Peter Selinger 2001-2017

what's your brand archetype

Explore the Blog; Get Inspired; Live Creatively

Created by potrace 1.15, written by Peter Selinger 2001-2017
Created by potrace 1.15, written by Peter Selinger 2001-2017

what's your brand archetype?

Explore the Blog; Get Inspired; Live Creatively



Perth-based designer and creative mentor. Guiding women to own their creativity and create a soulful and authentic brand.

MEET teodora

Choosing Possibility over Chaos

With many of us experiencing the full swing of self-isolation, now is the perfect time to either get clear or revisit the direction of your brand (product, services, values, profit, and business structure) or set out to start a completely new business. I keep harping on about how the instance of (forced) change is the perfect opportunity for growth as it invites unlimited possibility. Humans are natural creators, and we live in a time where our fingertips have access to almost everything we need. So why not turn a pretty sh*tty situation on it’s head and come out smelling like roses 😉

“You can do anything but not everything.”

Those in small business are feeling the impact of current world events HARD. You may have been forced to shut your doors, let go of staff, or are simply watching sales and opportunity dry up as people change their behaviours. So now what? My advice focus on one thing, not everything. It’s very easy to get swept up in the idea of changing and adapting your business model, but more often than not results in feelings of overwhelm, unhealthy comparison, and procrastination. 

How do you pick the right “one thing” I hear you ask? Get clear on your intention! For example, my intention is to help others find clarity around their vision and branding. How I am going to do this? For now, I am working 1:1 with 5 creative entrepreneurs in April. And why? Because it is my way to transform chaos into possibility. And it feels good to know that I can make a difference; that I can provide a positive contribution in some way. And look, if I’m 100% transparent, I am of course getting something out of it. This is a direction that I want to be taking my business in the future, but in more significant numbers and in face-to-face capacities. I have been working behind the scenes in creating this reality, and then the pandemic happened. Now here we are all working from home, avoiding human contact where possible. A decent spanner in the works doesn’t have to be a nail in the coffin.

Defining your intention doesn’t need to be a hard task in fact, if it is there’s a good chance you’re going about it the wrong way.

Set aside 30-45 minutes (and look, if you get caught up in the momentum keep going if time persists). I’m going to get a little woo on you and ask you to meditate for 5-10 minutes. Put on your favourite meditation playlist or a guided app. If you’re a newbie meditator and find it difficult to turn off the internal chatter conduct 2 rounds (or more if needed) of body scans. This is where you place your attention on different parts of your body. I like to start at my feet, move up towards my ankles, up towards my knees, etc. I also find it helps to envision a warm orb of light touching the area I’m focusing my attention on. If you’re still lost, a quick Google on body scans will get you started. Once your scans are completed, just lean into your breath and focus on the space you have created internally. 

Now with a clear mind, we can create our intention. Start by focussing on what makes your business unique: What makes you unique? What are your passions, interests, skills and quirks? What is your story? We all have one, guys! 

Now, how can “the you” identified above help others? What is the service or product you currently offer, and how does it change the lives of others for the better? How is your business perceived now? What is it known for? Is there a clear connection between what you’re known for and what you want to offer? Another personal example, since 2014, I have specialised in small business branding for the creative and lifestyle industries. For the year 2020, I set my intention towards creative coaching and mentorship, as opposed to 1:1 design work. As you can see, there is a clear connection/evolution between the two offerings. 

Now it’s your turn!

Feel free to download my Planning with Intention freebie if you like a bit of direction with your dreaming 😉

Let me know how you go!

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