When displaying products, or even a space, it is so important to consider leaving breathing room. An over cluttered retail space, clinic or even home leaves both yourself and visitors unnerved, slightly anxious, and removes absolutely any sense of calm, and we all know calm = better customer experience = better business! Think back to all the times you visit a store that is absolutely packed to the rim with wares, you can't distinguish one item from the other, next thing you know your child has reached for something naturally crammed between multiple fragile pieces, and then old mate gravity pops in to say 'hi, let me just smash this beautiful expensive looking item on the floor for you' - I may or may not be speaking from personal experience here...
But when there is breathing room in a space, your items (or services) take on a life of their own. You can admire them for exactly what they are - without any distractions. This leads to more thoughtful purchases of which can only result in the development of lasting relationships with your customers; how many times have you gone back to a store where you've bought something you truly loved? I am a creature of habit and when I love a product, business or service, I will a) always go back for more, and b) sing their praises to anyone that is willing or pretending to listen.
Enter the Formerly Yes store by husband and wife duo Brad and Jenna Holdgrafer - it is the pinnacle of a thoughtfully considered space. From the uncoated concrete floors and raw white oak fixtures, to the crisp white walls, the minimal and unobtrusive aesthetic allows for the products to take centre stage.
The space was designed by both Brad and Jenna, Brad a graphic designer, and Jenna with a fashion and retail background. They both shared a love for considered spaces, and believed in the mantra "buy less, but better" which was instilled after living on a sailboat shortly after getting married.
Unfortunately the Formerly Yes store has closed it's doors, but lucky for us the permanent imprint from its values and thoughtful design has made a lasting impression on many. Even if you are not a fan of the minimal aesthetic, I'm sure you will agree that there is something to be said about only using and displaying what is necessary. Much like services and products - don't over complicate things, stay true to yourself, authenticity and transparency go a long way in any business!