Esthétique by Teodora


"Buy Less, But Better"

InteriorsTeodora RobinsonComment

When displaying products, or even a space, it is so important to consider leaving breathing room. An over cluttered retail space, clinic or even home leaves both yourself and visitors unnerved, slightly anxious, and removes absolutely any sense of calm, and we all know calm = better customer experience = better business! Think back to all the times you visit a store that is absolutely packed to the rim with wares, you can't distinguish one item from the other, next thing you know your child has reached for something naturally crammed between multiple fragile pieces, and then old mate gravity pops in to say 'hi, let me just smash this beautiful expensive looking item on the floor for you' - I may or may not be speaking from personal experience here...

But when there is breathing room in a space, your items (or services) take on a life of their own. You can admire them for exactly what they are - without any distractions. This leads to more thoughtful purchases of which can only result in the development of lasting relationships with your customers; how many times have you gone back to a store where you've bought something you truly loved? I am a creature of habit and when I love a product, business or service, I will a) always go back for more, and b) sing their praises to anyone that is willing or pretending to listen.


Enter the Formerly Yes store by husband and wife duo Brad and Jenna Holdgrafer - it is the pinnacle of a thoughtfully considered space. From the uncoated concrete floors and raw white oak fixtures, to the crisp white walls, the minimal and unobtrusive aesthetic allows for the products to take centre stage.


The space was designed by both Brad and Jenna, Brad a graphic designer, and Jenna with a fashion and retail background. They both shared a love for considered spaces, and believed in the mantra "buy less, but better" which was instilled after living on a sailboat shortly after getting married.

Unfortunately the Formerly Yes store has closed it's doors, but lucky for us the permanent imprint from its values and thoughtful design has made a lasting impression on many. Even if you are not a fan of the minimal aesthetic, I'm sure you will agree that there is something to be said about only using and displaying what is necessary. Much like services and products - don't over complicate things, stay true to yourself, authenticity and transparency go a long way in any business!



Finding Balance

LifestyleTeodora RobinsonComment

As many of us enter the new year with aspirations and goals of what they wish to achieve in both their personal and professional lives, it is easy to find yourself focussing solely on that end goal. If you are like me, a couple of weeks off have left you recharged and eager to jump head first back into work the moment the holidays have ended. The funny thing with self-employment is the lack of the line between work and life, I mean it is my life! You build something from scratch, watch it grow, input an enormous amount of energy and emotion, it's not easy to sit back and take time out. A prime example is right now, as I sit here on this hot Sunday morning, laptop sticking to my thighs, and fingers clicking hypnotically away, the husband asks, "Are you back to work already?" to which I respond, "Yes, but it's not REALLY work". And herein lies the clincher, it IS work, no matter what modifier I place in front of it.

Although I didn't set any resolutions this year, which in the past only took the form of *make my bed everyday, *drink less coffee, nothing at all life changing. But for 2018 I have set out to live more intentionally, and a part of this is to purposely seek balance and here's how I plan on doing it....


Who would think this little phrase could be so hard to utter, but I believe it's key in achieving that balance and allowing me to live as intentionally as possible. It's so easy to fall into the trap of taking any opportunity that comes your way, which can more often than not lead to feelings of stress, anxiety and burnout, in both the creative and physical sense. If I feel that the opportunity isn't aligning with me, I say no (this isn't the case all the time, though) I might have to do a check in post so you can all read and hold me accountable for my own advice, it's so much harder in practice.


I don't particularly like that quote as fail has such strong connotations, but it does support my point, stay organised! In contradiction to what you may think, organisation is key in keeping your day flowing. If you follow me on social media, you will know that I am a BIG fan of planning, but that's not to say that my day doesn't flow. I simply note down my to-do list, which helps hone in those feelings of overwhelm and not knowing where to start. Usually the most important task is the least fun and one that I would like to sideline, but I don't! I follow the basic idea of Eat Your Frogs (I've linked further reading to this at the end of this article), which to put simply is tackling the worst thing on you plate first and then working your way down in that same subsequent order. That way you leave your most enjoyable tasks for the remainder of the day and ending on a high note, in both the knowing that you've done those unfavourable tasks and now all that is left are the tasks that bring you joy and fulfilment.



Pretty obvious one right here, but the one I actually find the hardest! I am the mother to a very energetic 4 year old girl so when I find myself without her it's so easy for me to either go a) "Oh, I can catch up on work or study!" or b) sit and waste my life endless scrolling Instagram, which more often then not leaves me feeling pretty sh*tty. Meditation has been an important tool in helping me find space in my day, to make better and more aligned choices, and also help me set my intentions for the day, right from my first waking moments which is the time of the day where you experience the most clarity.  My daughter is my alarm clock, so it has been a massive effort to make the painstaking choice of waking up before her, but just those 30 minutes in the morning before anyone is awake makes such a monumental difference in my day.

Note, this does not include the cat, who naturally wakes when I do and proceeds to meow relentlessly, climb into my lap and begin massaging my thighs with his demonic claws. So he goes in the laundry during this time, sorry not sorry, Maxi! 

I've ditched the Headspace app as honestly, I didn't like the guys voice, and instead I'm using Melissa Ambrosini's meditation tracks, which I love! These are included in the notes for those interested in finding out more.


There are a few other points that I would like to delve into, but in the essence of this article, I'm saving the rest for another time, since I'm off to enjoy this beautiful sunshine with my family. Hello Balance it's nice to meet you, I hope to see more of you this year. Happy Sunday!



Eat That Frog - Brian Tracey

Mastering Your Mean Girl Meditations - Melissa Ambrosini

Face Off

Art, InteriorsTeodora RobinsonComment
 Christiane Spangsberg by Naomi Akvama

Christiane Spangsberg by Naomi Akvama

There is nothing more mesmerising than the human face; the asymmetry, imperfections and beauty all make for a rather captivating subject. But there is something to be said about capturing the face using the simplest art form, line. As I'm sure many of us have, I've fallen head first into the seductive lures of minimalism. Although, I am yet to apply it to my home (I'm guilty of hoarding a serious collection of books and magazines that I just cannot seem to part with!) but I love its aesthetic nonetheless, maybe I'll get there eventually!

Until that day comes, I will simply admire minimalism in all its forms - which currently I'm doing through artwork, in particular one line face illustrations - I am obsessed! To share my infatuation with you I've curated a collection of 3 amazing one line artists (specifically facial). It was VERY hard to narrow it down, and there may even have to be a part two to this post in the future.


This girl is my vintage (hello late 80's babies!) a Picasso enthusiast, and current resident of Copenhagen. The initial moth to the flame moment was when she discovered some of Picasso's animal drawings. This led her to explore the world of one-line technique and thus her "faces" pieces were born. Christiane's work is both fluid yet precise, a true homage to her skill.


A local Perth girl who's pencil prints of faces (along with silhouettes) are a slightly more detailed approach to Spangsberg's. Her use of never-ending lines to portray the entire face and features is mesmerising and I find my eyes rhythmically chasing the lines across the piece. 


This French illustrator specialises in minimal illustration using the one line style. I particularly love the pieces that contain two intersecting faces, which at first thought you would think is a recipe for disaster when using the one line style. But on the contrary, Quibe's illustrations are harmonious, with the connected faces appearing united, and as a result he has created pieces that evoke a sense of passion and desire. 

Do you have any one line artists that you feel should be mentioned? I would love to discover someone new!





The Eclectic Edit

InteriorsTeodora RobinsonComment
   Norrman  household in Norrebro, Copenhagen via  My Scandinavian Home

 Norrman household in Norrebro, Copenhagen via My Scandinavian Home

I've decided that each week I'm going to feature a different decor style on the blog - kind of like a showcase of great spaces incorporating particular styles, why they work and how you can create a similar space for yourself. To kick things off, I'm starting with the Eclectic style, my personal favourite! If I had to categorise my style I guess I would fall into this one, mainly because I don't think I belong to any other, and the fact that I have a hoard of books and magazines that is as much a part of my family as my houseplants, kid and cat (not in that particular order...)

So what is Eclectic? Think bold and personal, a mix and match of styles; a true mashup that would suit those creatively inclined souls (artists designers, collectors, I'm looking at you!). Eclectic spaces are not afraid of colour, and incorporate various artworks in different styles. But don't think for a second that an eclectic space is just random pieces thrown together, it is considered and for a successful room to come together fundamental design principles of colour, scale, proportion, rhythm, harmony and balance need to be adhered to.


Eclectic Exhibit A: The stunning home of Swedish interior and furniture designer, Amelia Widell. 



The mini library behind the sofa houses an impressive collection of books and art. Pieces are styled in a loose pyramid, allowing your line of sight to freely flow up and down absorbing all the items. A hero piece hangs above the rest anchoring the collection and creating a sense of hierarchy. The artwork references the colour palette which again creates a sense of cohesion in the space, even though different styles are being used throughout. Pops of pink and blue play throughout the room, whilst remaining balanced with the other monochromatic styling. Finally a stunning metal pendant hangs in the centre of the room creating a central focus and compliments the gallery behind.

Images from Gravity Home Blog 

Eclectic Exhibit B: DESIGN FILES OPEN HOUSE 2013


Screen Shot 2017-10-02 at 2.35.36 pm.png

I bet you guys can already spot similar style cues! I don't think you can miss that epic gallery wall, which again coincidently references a pyramid in its form ;) The panelling on the feature wall draws the eye upwards in harmony with the artwork, along with pops of orange and blue in both the art and styling below. There is no one style used throughout the space, but rather a mashup that perfectly compliments the other when used together with basic design principles. For instance, the contrast and harmony in the rug perfectly reflects the accent cushion and ceramics on the coffee table. 

Images from The Design files



Thinking of applying an eclectic feel to your interior? If you have a collection of art, books, magazines, ceramics, you name it, show it off! Create a focal point and build the room around it. Don't be afraid of incorporating bold colours or patterns, and make sure you have a key hero in the room. Although an eclectic style is a far cry from current trending minimal interiors, it does not mean that you can simply throw in everything into the space without carefully considering it first. Make sure it works by ensuring that it references at least one other item in the room.

Good luck and happy decorating!

Let's Get Intimate

FashionTeodora RobinsonComment
The Decadence Collection.jpg

As the season changed I felt a great shift in intention which strangely instead of resulting in the usual action or at least a plan to take action, I consequently felt an unwavering need to take a step back and breathe. I know I can't be the only one that gets to the point where you just can not deal with the constant and relentless upkeep of social media (seriously, guys, it is exhausting!) Creating content is not easy, as we all know it requires dedication, creativity and persistence and this month I had absolutely none of it! And then just like that, earlier this week I felt like posting. Feeling refreshed, inspired and creatively rejuvenated I'm ready to jump back into things full gear (a little breather never hurt anyone!)

This week I am excited to feature Lil & Emm, creators of bold coloured swimwear and swoon-worthy intimates. Out of all the businesses I have been fortunate enough to work with throughout the years, Lil & Emm were my very first womens fashion label, and to say I was excited is an understatement!

The girls met whilst studying Fashion Design at the Canberra Institute of Technology, and have been inseparable ever since. Having worked together a lot during their studies they realised their design aesthetics were quite similar whilst each bringing their own unique strength to the table. In no time the girls were collaborating which naturally lead to the next exciting step - creating their own label!


meet the designers

Sheree & Emma

When the girls approached me they already had a logo that they were relatively happy with and just wanted to give it an update. My first instinct was to freak out a little! I find this type of project the hardest as it's difficult to know how much to alter/ keep the same in the exisiting design. But my anxiety was all for nothing as the design was nailed first round of revisions!

Lil&Emm Feature.jpg

"We are unapologetically feminine".

Lil & Emm

It was important for the brand to reflect the girls' love for beautiful things and embrace femininity, whilst also remaining simple and understated. The brand reflects just that! It is the perfect compliment to their pieces, and their philosophies. Lil & Emm want their customers to feel gorgeous inside and out the instant they put on one of their pieces. And the icing on the cake? All their designs are made right here in Australia!

Their latest range is amply named, The Decadence collection - a handcrafted whirlwind of embellishment, texture and luxury. Designed for the modern day woman playing dress-ups in her beautiful hotel room. This monochrome collection is the perfect mix of pretty and sexy, and I'm a little obsessed with it! Definitely on my wish list.

You can check out the full range of Lil & Emm pieces on their website and follow along on Instagram @lilandemm to keep updated with their inspirations and news on upcoming collections.

All images kindly supplied by Lil & Emm.