As the season changed I felt a great shift in intention which strangely instead of resulting in the usual action or at least a plan to take action, I consequently felt an unwavering need to take a step back and breathe. I know I can't be the only one that gets to the point where you just can not deal with the constant and relentless upkeep of social media (seriously, guys, it is exhausting!) Creating content is not easy, as we all know it requires dedication, creativity and persistence and this month I had absolutely none of it! And then just like that, earlier this week I felt like posting. Feeling refreshed, inspired and creatively rejuvenated I'm ready to jump back into things full gear (a little breather never hurt anyone!)
This week I am excited to feature Lil & Emm, creators of bold coloured swimwear and swoon-worthy intimates. Out of all the businesses I have been fortunate enough to work with throughout the years, Lil & Emm were my very first womens fashion label, and to say I was excited is an understatement!
The girls met whilst studying Fashion Design at the Canberra Institute of Technology, and have been inseparable ever since. Having worked together a lot during their studies they realised their design aesthetics were quite similar whilst each bringing their own unique strength to the table. In no time the girls were collaborating which naturally lead to the next exciting step - creating their own label!
meet the designers
Sheree & Emma
When the girls approached me they already had a logo that they were relatively happy with and just wanted to give it an update. My first instinct was to freak out a little! I find this type of project the hardest as it's difficult to know how much to alter/ keep the same in the exisiting design. But my anxiety was all for nothing as the design was nailed first round of revisions!
"We are unapologetically feminine".
Lil & Emm
It was important for the brand to reflect the girls' love for beautiful things and embrace femininity, whilst also remaining simple and understated. The brand reflects just that! It is the perfect compliment to their pieces, and their philosophies. Lil & Emm want their customers to feel gorgeous inside and out the instant they put on one of their pieces. And the icing on the cake? All their designs are made right here in Australia!
Their latest range is amply named, The Decadence collection - a handcrafted whirlwind of embellishment, texture and luxury. Designed for the modern day woman playing dress-ups in her beautiful hotel room. This monochrome collection is the perfect mix of pretty and sexy, and I'm a little obsessed with it! Definitely on my wish list.