Created by potrace 1.15, written by Peter Selinger 2001-2017

how to elevate your branding

What is your Brand Archetype? And why it matters...

This website is owned and operated by Esthétique by Teodora.

Esthétique by Teodora (Hereafter referred to as “Esthétique”) directs all users to the following Terms of Use for our website and our service. We encourage all users to read this document thoroughly. Once you engage with our service we assume that you have read and understood the following and will therefore remain bound by it, at all times.

Any reference to ‘we’, ‘our’ or ‘us’ refers, at all times, to Esthétique. Any reference to ‘you’ or ‘your’ refers to our website users and customers. 


Esthétique is a professional service centered around creating soulful and authentic branding and websites for you and your business. Esthétique offers creative coaching, workshops and online e-courses. We use our passion and experience in art, graphic design, writing and marketing to create one of a kind, custom concepts to elevate your brand. 

In addition, we create ready-made products and resources and can also work 1:1 with you to bring your personal vision to life. Please note: any 1:1 coaching or consulting will be bound to conditions outlined in the client agreement supplied to you at the commencement of the coaching session.

We reserve the right to alter our service, at any time, or refuse service to any person that we deem as misusing our service or products, or using them for an illegal or otherwise prohibited purpose. 


Esthétique offers bespoke and template website solutions, hosted on either Showit, Squarespace and Shopify platforms. Esthétique cannot be held responsible for any disruptions to service hosting. There is always the possibility of unforeseen circumstances that can result in your website being down or services being disrupted in other ways. Esthétique will do our best to assist you if such disruptions should occur, in order to get you back up and running as quickly as possible. 

If you require a bespoke website please be aware that prices will vary due to the complexity and whether a developer will need to be brought on board for certain elements in the design. Custom quotes will be provided based on your needs and budget. Bespoke websites are built from scratch and hosted on the Showit platform. If you require an E-Commerce integration, this will be provided by a third-party plugin such as Shopify Lite. The cost of this plugin is additional, and will be agreed upon prior to the web build commencing.


Esthétique require deposits to be made at the commencement of any brand and web design service. We require a deposit of 30%-50% of the total value of the package for all branding and web design projects.

These deposits are not refundable under any circumstances. If, at any point, you wish to cancel your order, you will forgo the entire amount of the deposit paid. Please see below for further information on cancellations. 


Once we begin our coaching series, Esthétique is considered to be fully committed to you and your success. This commitment includes going through the entire coaching series from start to finish, including the accompanying financial agreement. 

Esthétique requires the first month session fees to be paid in full prior to commencing a coaching series. If after our first full session together you feel that a coaching series is no longer right for you, Esthétique will gladly refund you the next session in the forthcoming month you are yet to have (if there is one outstanding) and release you from your coaching commitment. Once we have moved into session two, however, we are well underway and the fees are non-refundable. 

No part of your coaching and/or consulting series in refundable past session one.


Esthétique also creates custom and individual event and brand stationary. We require a 50% non-refundable deposit to be paid at the commencement of stationary projects, with the full balance to be paid prior to printing. 

Quotes for these types of projects may vary throughout the year, which is a result of printing prices fluctuating. For this reason, quotes provided by Esthétique will expire 7 days after they are issued. If you are unable to confirm your work and pay a deposit within this time, you will need to be issued a further current quote to be approved before commencing work. 


For any design work that requires professional printing we ask all clients to approve the work one-month prior to proceeding with printing. This is to allow time for occasional errors on the printing end, which need to be resolved without delaying the project. 

Esthétique will take no responsibility for errors in printing after proofs have been approved by the client. If you have approved your work, without picking up on faults or errors, and it has been printed in identical form, you will be responsible for the fees and charges affiliated with re-printing, re-delivery and the time involved. 


Final payment of the balance of your quote will fall due at the completion of the project and must be paid in full before your work will be released to you. Invoices will be issued at the time of completion. Please ensure that you are aware of the due date of your payment. Late payments will incur a fee of 10% of the total of the invoice. Clients will be liable to pay this amount on top of their original invoice. Esthétique reserves the right to utilise any avenue at our disposal to recover unpaid monies, including legal or otherwise. 


Cancellation of any of our services will result in a loss of the full amount of your deposit paid. If you wish to cancel your project, please contact us as soon as possible. We reserve the right to charge further fees, depending on the level of completion of the product. Late cancellation may result in you being liable to pay the full balance owed for the project. 


Esthétique reserves the right to post updates or progress images of any project that we are working on to our social media accounts or website. We will never disclose the full project or any major identifying features without prior consent. Our sharing will only ever be in a ‘sneak peek’ capacity for the purposes of sharing and promoting our brand and work during the design process. Once the project is completed, with all accompanying design files provided, Esthétique holds the right to promote the work in its entirety on our various channels and platforms.

If, for whatever reason, you would prefer your project to remain confidential from the beginning and throughout, please discuss this with us prior to commencement. 


International clients will be invoiced and can make payment through Stripe. All services and pricing is in AUD.
Esthétique withholds responsibility for any currency conversion fees that may bestow the client during their transaction.


All clients will be given a projected production time for their project. This is based on work done during our business hours: Monday-Friday 9am-3pm. If you require work done urgently or request work done out of hours or on weekends, you will be charged above your initial quote at a rate of $210 per hour, with a minimum charge of 1 hour. We accept the right to refuse after-hours and weekend work at our discretion.


Our preferred method of communication is e-mail, or ZOOM for our video connection sessions and 1:1 coaching. We do not provide e-mail contact or support after hours or on the weekend. Furthermore, we do not take business phone calls after business hours or over weekends. We appreciate your patience when it comes to responding to queries.

We request that clients please keep up communication with us, whenever necessary, at the commencement of and during the project. If projects are delayed due to lack of communication from clients, we will not accept liability for this. We reserve the right to delay your project wherever necessary if we are awaiting approval on certain things. Furthermore, you may lose your place in the schedule if we are unable to confirm your work with you. 


By engaging with our service you consent to the use of your personal information in any way directly related, or incidental to, the effective carrying out of our activities and functions. 

We will only ever request, collect, store and deal with your information in a manner consistent with Australian Privacy Legislation.

Our Privacy Practices are governed by our Esthétique Privacy Policy. All users must read this policy before engaging with our service. By purchasing one of our products, or retaining our brand design or coaching services, you consent to the collection and use of your necessary personal details in any and all of the ways outlined (or reasonably incidental to) in this policy. 

If you have any questions about your privacy or the way in which we use and handle your personal details, or if you believe we have breached our privacy obligations to you, please contact us. 


We love sharing our inspiration and designs with customers on our social media platforms. We encourage all users to join us on these platforms. We do, however, have certain standards of behaviour that we expect users to adhere to. No foul language or abuse will be tolerated. We reserve the right to block users or delete comments that do not meet these standards. 


Esthétique may occasionally run promotions through our website or social media. These may include, but are not limited to: sale prices, discount codes or giveaways.

Each individual promotion may have certain criteria that must be fulfilled in order to validly redeem or enter the promotion. At the time of announcing the promotion, we will inform users of any relevant details. 

We reserve the right to suspend, cancel, lengthen or otherwise modify any promotion, at any time, without consequence. 

Any prizes won in giveaways will not be transferable or redeemable for cash. 


At Esthétique we are passionate about what we do. A lot of love, care and time goes into all of our designs, products and services and we pride ourselves on our originality.

If you have purchased a signature brand design package copyright ownership will transfer to you, so that you are able to use this content for ongoing commercial and marketing purposes. We will not re-license this work or similar work to future customers. 

Esthétique reserves the right to continue to use this material for the purposes of marketing our own brand by displaying it in electronic and printed format as an example of our work for other potential customers. 


Any links or directives to third party websites or services are not a representation of our brand, service or opinions. We may provide these links for your enjoyment or information and engaging with these services is at user’s discretion. 

Esthétique is not responsible for policing the practices or policies of any third party service nor will we be responsible for any loss, damage or otherwise that may occur through the use or misuse of third party services. 


We love hearing our customer’s feedback about our services and products. It is a thrill to hear that you love our work as much as we do! If you are generous enough to provide us with feedback, we may choose to share this with other users. Feedback may be edited for length or clarity before being published. You will not be fully identified in the publication of any of your feedback unless consent is given prior.

Please let us know if you do not wish for your feedback to be published, or if you would prefer to remain completely anonymous. 


To the maximum extent permitted by Australian Law, Esthétique cannot be held liable for any loss or damage that users may suffer as a direct or indirect result of accessing our website or using our service. This includes, but is not limited to: special or consequential loss, loss of data, loss of savings, loss of opportunity or loss of profit. 


Any content or information provided through the Esthétique website, or throughout correspondence with us, is strictly for general and educational purposes only. We in no way guarantee the accuracy, currency, reliability or completeness of the information. 

Customers rely on the information provided throughout this website at their own risk and are thus responsible for any consequences that flow from doing so. 


Esthétique intend this document to comprise the entirety of the agreement between us and our users and customers. Unless expressly stated, no other term, condition, assurance, representation, warranty or inference is intended to apply, with the exception of those that are applicable through some piece of relevant Australian State or Commonwealth legislation. 

If we intend any document or clause to supplement or supplant these Terms and Conditions, we will let all users know by publishing that information on the Esthétique website. 

Severing or altering one part of these Terms will not render the rest of the document void. All remaining sections will continue to apply, in the event that one section is removed. 


Esthétique reserve the right to make amendments to our service and our Terms and Conditions, without notice or consequence. Any changes will be published here and will take immediate effect from their time of publication.

Users are responsible for remaining up to date with our Terms of Use. Your continued access to and use of our website and services indicates your acceptance and consent to any changes that we make. 

These Terms and Conditions are current as of May 2020. If you would like any further information about our terms or our service, feel free to contact us at: and we will be happy to help you!

Privacy Policy

Esthétique knows that your privacy is important to you. We always make every attempt to maintain the security of our customer’s personal information. Our Privacy Practices are in strict accordance with Australian Privacy Legislation.

For your information and convenience we have outlined further details about the ways in which we request, collect, store and handle your information in the Privacy Policy below.

All users must read this policy before engaging with our service. Once you do so, you are assumed to have consented to the collection and use of your information in any or all of the following ways, or ways reasonably incidental to these uses. 


At Esthétique we understand that people can be unsure about divulging their personal information online. We can assure you that we will only ever request information from you at the time that it becomes necessary to us to fulfil one of our business activities and functions. Furthermore, we will only use this information to carry out our service obligations to you as the customer. 

If you choose to engage our services we will request information from you including (but not necessarily limited to):

Your full name

Your e-mail address

Your contact telephone number

Your postal address

Your payment information


Your information is only used in a manner consistent with, or directly incidental to, the ways outlined in this policy and in our capacity as an online business retailer. 

Your personal contact details will be used to ensure that we can contact you regarding the status of your work, or if any issues or delays should arise. 

We will use your contact e-mail address to remain in touch with you throughout the design process and update you about products, services or promotions in the future. If at any time you wish to stop receiving such marketing communications from Esthétique please notify us and we will unsubscribe your e-mail address from our newsletter list. You are always welcome to re-join us!

We always endeavour to store your personal information in a secure and confidential manner—whether it is in electronic or physical format. The only persons who will ever have access to your details are authorised employees or agents of. Access will only be granted when we require your details to contact you regarding an order, fulfil an order or communicate with you about promotions or for other marketing purposes. 

Information is treated as highly confidential by any party who deals with it. When information is no longer required it is deleted or otherwise destroyed in all its formats. 

Esthétique will never share your information with any third party for any reason whatsoever. 


You are permitted, by law, to view or modify any of the personal details you have shared with Esthétique.

If you wish to make any changes to your information, at any time, please contact us directly and we will comply with your request within a reasonable time. 


We may also collect non-identifiable pieces of information about your visit to the Esthétique website. The use of ‘Cookies’ enables us to retain information including, but not limited to: navigational information, referring websites and location information.

This information is used purely for statistical purposes, and it always anonymous. No attempt to match this information with your identifiable information is ever made. 

You may choose to refuse the operation of ‘Cookies’ by updating the settings on you computer, mobile phone or other hand-held device. 


Any information shared with us via social media will be handled, at all times, in a manner consistent with this policy. 

We cannot, however, guarantee the privacy or security of your information when it comes to its use by third parties who also have access to these platforms. We will not be responsible for any loss or damage that arise out of sharing your information with Esthétique over social media.


The Internet is a global network. Any data that you transmit is transmitted globally. By engaging with the EbT website you are authorising the global transmission of your data. 

We will not be responsible for any consequences that flow from this automatic transmission. 


Esthétique may occasionally make amendments to our privacy practices, and as such, we may need to edit our Privacy Policy to reflect these changes. We reserve the right to modify this policy, at any time, without notice or consequence. 

Any changes made will be published here and will take immediate effect from their time of publication. It is your responsibility to keep yourself up to date with our policies. Your ongoing use of our service indicates your consent to any changes made, and therefore the use of your information in any additional ways outlined.

This Privacy Policy is current as of May 2020. If you have any further questions about our Privacy Practices, of if you believe we have breached our privacy obligations to you, please contact us at:


Terms & Conditions

please review carefully

Lock it In

We met, we clicked, and we’re ready to create an authentic impact! You’re now apart of the Esthétique Clique—welcome! Simply settle your deposit to secure your project and we’re ready to dive head-first into creating an authentic and intentional brand identity.

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Meet your Creative Self

Are you ready to dive into a journey of self-discovery?

Before we get into the nitty-gritty of mood boards and colour palettes (my personal fav stage!) we need to uncover the heart of your brand. This is where the second connection session comes in. We explore what it means to you to live a creative life; what are your values and your gifts that you wish to share with the world; how to connect with your ideal audience, plus more!

This stage lays the foundation of your purpose-driven and intentional brand.

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Design with Intention

Here we see all the groundwork come to life.

We will work together to curate inspiration which will be conceptualised in a mood board and colour palette. This is a visual representation of the heart of your brand; encompassing your brand style and aesthetic, along with the emotive experience behind your brand. Your intentional brand design will be created around this.

Please get in touch about my signature brand packages for further information.

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Soulful Strategy

After the completion of your branding, we begin to create some soulful strategy to ensure a successful and impactful launch.

Here, we conduct our final connection session where we plan your brand launch. You will walk away feeling empowered knowing you have all the insight and tools you need to run an authentic, consistent and captivating brand.


Get in touch

Created by potrace 1.15, written by Peter Selinger 2001-2017
Created by potrace 1.15, written by Peter Selinger 2001-2017

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Esthétique holds office hours Monday through Friday, from 9 AM - 3 PM (AWST).


Esthétique is located in sunny (and sometimes hot!) Perth, Western Australia. Teodora lives here with her husband, 2 children and 2 fur-children.


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